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60% of Live Primetime Viewing Is Cable Nets, But 67% of DVR Playback Is Broadcast Nets
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(No Ratings Yet)We’ve long known that the majority of Live TV viewing during primetime was ad supported cable networks and broadcast networks share was shrinking, but we’ve never seen a breakdown of DVR playback between broadcast networks and ad supported cable networks.
I’m surprised that ad supported cable gets as much as 33% of the DVR playback. When [...]
